In short, you can select a portion of customers from Vital CRM and conduct a survey using Google Form or SurveyCake. Then, write the survey results back to the CRM.

1. Embed "CRM customer numbers" in the survey form within the emails sent from CRM.
2. After completing the survey, export the survey results and import them back into the CRM as notes.
3. Tag CRM customers based on specific surveys (e.g., customer complaints).
4. Alternatively, use the CRM API to write the survey data back to the CRM.
   • Integration using Google App Script (requires an engineer).
   • Integration using Zapier to trigger Vital CRM API calls after Google Form events.
   • Utilize SurveyCake Webhook mechanism (requires an engineer).

Service Integration/Third-Party Services:

• Reference:
  • Pre-fill URL
    • SurveyCake: https://blog.surveycake.com/ee0f4225d870
    • Google Form: Send out Form
  • Call Vital CRM API to generate notes or tasks after completing a survey.
    • SurveyCake: https://www.surveycake.com/en/help-center/survey/webhook
    • Google Form:
      • Integration using Google App Script (requires an engineer)
      • Integration using Zapier to trigger Vital CRM API calls after Google Form events.